A multi-cultural profile with international experience.

Cem Tanlar was born in Istanbul, graduated from Ankara University Faculty of Political Sciences, Department of Economics (Mülkiye). Also participated post graduate studies in international relations at Boğaziçi University.

He had 30 years’ experience in consumer electronics, home appliances and consumers goods sector in managerial and top managerial roles. He had expertise in business development, sales and marketing, brand management, international trade, dealer and distributor management.

He was in the founding team of first LG Electronics (Goldstar) entity in Turkey in the late 80s and initiated electronics and w.goods business for the brand. He had a pioneering role as a first Turkish professional who worked in S.Korea for a short period that gave him familiarity with Korean culture and business style.

He was the youngest General Manager in consumer electronics industry when he was the GM of Grundig between 1996-2005 and led the brand to be one of the major player in TV market.

He also coordinated and managed JVC, Akai, Morphy Richards, Homedics, Valera brands later on for many years.

He is a member of Galatasaray Sports Club and the Divan Committee.

Motto: “When you talk, you are only repeating what you know; but when you listen, you learn something new.” – Dalai Lama