Head of Customer Monetization & CRM

KEY RESPONSIBILITIES:

1. Strategic Revenue Leadership

• Direct the comprehensive user base monetization roadmap, with a primary mandate to scale recurring consumer income.
• Orchestrate full-funnel initiatives, managing everything from initial user acquisition and conversion to long-term retention and churn mitigation.
• Convert complex behavioral analytics into actionable commercial strategies.

2. Subscription & Lifecycle Management

• Maintain full P&L accountability for the hybrid service portfolio.
• Continuous optimization of access control & monetization logic, pricing structures, and product bundling.
• Streamline user journeys (registration and access) to minimize friction and maximize lifetime value (LTV).

3. Performance & Growth Marketing

• Oversee all performance-based marketing efforts, ensuring high ROI across paid channels for both subscriptions and e-commerce.
• Establish a culture of rigorous testing and data-driven experimentation.
• Synchronize marketing objectives with product development and content operations.

4. CRM & Engagement Strategy

• Define and execute a sophisticated CRM strategy focused on personalization and smart segmentation.
• Launch scalable automated communication programs (email, push, on-site) to deepen customer loyalty.

5. Leadership & Team Development

• Manage and inspire a multidisciplinary team of 10-15 professionals.
• Cultivate an environment of high accountability, commercial impact, and "hands-on" execution.

  KEY COMPETENCIES:

1. The Essentials (Must-Have):

• Senior Expertise: Substantial professional background in customer monetization strategies, recurring revenue models, CRM, or performance-based growth.
• Proven Track Record: Demonstrated success in leading growth, retention, or customer lifecycle optimization initiatives.
• Analytical Mastery: Comprehensive knowledge of digital funnels, user journeys, and data-driven decision-making processes.
• Collaborative Leadership: Experience working in close partnership with product, technology, and other core functional departments.
• Ownership Mindset: A leader who combines commercial intuition with the ability to manage complex operations and P&L-close results.

2. Preferred Qualifications (Nice-to-Have) :

• Cross-Industry Experience: Background in high-volume consumer sectors like E-commerce, Telecom, or other digital services where ARPU, churn, and LTV are vital.
• Alternative Subscription Models: Experience with recurring revenue models across diverse digital service sectors (e.g., Streaming, Fintech, Marketplaces).

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