We are looking for a Head of Marketing for the Istanbul entity of a leading international petrochemical company. The role will lead the Marketing Managers responsible for Synthetic Rubber and Styrene & Polystyrene, define the overall marketing strategy, identify growth opportunities, and optimize the product portfolio. The successful candidate will work closely with customers, Sales, Technical, Supply Chain, Finance, Product teams, and senior management.
Key Responsibilities:
- Lead, coach, and develop the Marketing team; establish objectives, priorities, performance indicators, and development plans.
- Define and execute marketing, portfolio, and market-development strategies aligned with the company’s commercial objectives.
- Oversee the identification of new markets, applications, customers, and growth opportunities.
- Guide analysis of demand, pricing, capacity, trade flows, customs statistics, competitors, and industry trends.
- Lead demand forecasting, market-share analysis, portfolio planning, pricing analysis, and go-to-market initiatives.
- Evaluate market-entry opportunities, business cases, project economics, profitability, and commercial risks.
- Ensure customer and market insights support product development, application development, value propositions, and portfolio optimization.
- Coordinate with Sales, Technical, Supply Chain, Finance, Product teams, and strategic customers to execute commercial initiatives.
- Provide senior management with recommendations on market developments, pricing, competitive positioning, and portfolio priorities.
- Review market reports, forecasts, business cases, strategic plans, and management presentations.
Qualifications & Requirements:
- Significant experience in petrochemicals, polymers, plastics, synthetic rubber, elastomers, chemicals, or related B2B industrial markets.
- Minimum five years of people-management experience, with a proven ability to lead, coach, and develop marketing or commercial professionals.
- Strong experience in marketing strategy, market intelligence, market development, demand forecasting, pricing analysis, portfolio management, and strategic planning.
- Understanding of B2B marketing, industrial sales, customer development, and value-proposition development.
- Ability to evaluate project economics, profitability, market potential, and commercial risks.
- Strong commercial judgment and ability to convert complex market information into actionable decisions.
- Advanced Excel and PowerPoint skills; English proficiency at B2+ level.
- Strong leadership, analytical, communication, stakeholder-management, presentation, and project-management skills.
If you are interested in this challenging position we are looking forward to receiving your comprehensive application for
ref.no. 111,834 preferably through our
ISG career portal or via email.
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