After finishing his degree in Sociology, he complemented this with postgraduate studies in Marketing and Market Research, and began his career in the commercial world as an advisor and business manager.

In 1990 he began working in HR consulting, and first focused on sales training, a task  which he has performed for over 70 organizations, both Spanish and multinational companies, many of which are leaders in their respective markets.

Since 2008 he combines the training activity with  executive search and selection.

He is the author of the book: “Consultative Selling”, published in 2007 by the Pirámide Editorial, and has recently been reissued.

His extensive experience in different sectors, his knowledge of the Spanish market, professional ethics and the passion with which he approaches each new project, enable  him to offer an excellent service to customers.

Motto: “The one who is prepared, has already won half the battle” (Miguel de Cervantes)