Commerce & Consumer


Consumer goods are essential items of our lives; we purchase and use them every day. The evident and strong market demand sets high standards for companies to produce top-quality, easily available and continuously renewable products in great numbers.

In response to the globalization of international corporations, there is increasing demand for globally linked personnel consulting and HR services, for thorough, sector-specific and made-to-measure Executive Search, and for top-quality assistance in Search and Selection, Assessment/Development Centre, Organization Development, Training, Coaching and outplacement expertise. Our sector group Commerce & Consumer provides all of this.

ISG Commerce & Consumer is a focused sector group. As part of a global Recruiting and Executive Search company, we specialize in the FMCG and retail industries, bringing together the excellence, expertise and know-how our consultants have acquired working all over Europe. Our aim is to provide our clients with sector-specific, made-to-measure personnel consulting and HR services across the continent – and the globe.


We are a full-service provider for all HR areas, both local and cross-border in most European countries. Our service covers:

  • Executive search and headhunting for senior executives, mid- and top-level managers
  • Search and selection of industry specialists, developers and engineers
  • Outplacement
  • Personnel development, training and coaching
  • Potential analysis and diagnostics

Our strengths

  • Our consultants have profound knowledge of and long-standing experience in the industry
  • We take pride in our flexibility and versatility in meeting our clients’ requirements
  • We deliver services of highest quality, always on schedule
  • We set value on long-term relationships, considering our clients to be partners
  • We combine traditional, time-tested methods with the latest digital technology and the passion and expertise of our dedicated employees


Our services cover the entire Commerce & Consumer industry, e.g.:

  • FMCG
    • Food
    • Non-food (household, personal care and cosmetics, etc.)
  • Consumer electronics
  • Apparel and accessories
  • Retail chains


We source consistently on the global, national, regional and local level. Due to the close cooperation between our offices, we are able to provide international, cross-border services with high efficiency and professionalism – without being disconnected from the local markets.

ISG offers its worldwide solutions in recruiting, executive search, development, training, coaching and outplacement for the entire range of qualifications – from young potentials to board level managers and directors:

  • C-suite and board level executives
  • General management
  • Vice presidents and senior vice presidents
  • Directors and senior directors
  • Top management
  • Senior management
  • Middle management / line management
  • Industry experts / specialists
  • Young potentials


  • Country Sales Manager
  • National Sales Director
  • Chief Financial Officer
  • HR Director
  • Sales & Marketing Director
  • White Goods Sales Manager
  • Supply Chain Manager Eastern Europe
  • Solution Consultancy Group Leader
  • Quality Assurance and Product Development Director
  • HR Manager
  • Activity Manager
  • Category Manager
  • Trade Marketing Manager
  • Senior Brand Manager
  • Junior Brand Manager
  • Group Brand Manager
  • National Key Account Manager
  • SAP Analyst
  • Office Manager
  • Major Account Manager
  • Financial Analyst


Meet the team behind Commerce & Consumer

Krisztina Pulay

Managing Director / Country Manager


Krisztina graduated as an Economist at the University of Economics and did her MBA at the University of Technology and Economics.

She started her career in the field of foreign trade. Due to her enthusiastic, proactive and professional attitude, she was soon promoted and became the Procurement Manager of a manufacturing company. A few years later, she continued her career as Managing Director and became responsible for the representation of a multinational company in Hungary.

In 1996, she joined CATRO International Management Consulting Ltd. as a Senior Consultant. One year later, she became the Managing Director of the company. She led the Hungarian subsidiary successfully for 13 years. In 2010 she joined ISG as Managing Director – Country Manager, and the Head of the ‘Consumer / Commercial Sector’ of the ISG Group.

Over the years together with her team, they completed countless successful domestic and international Executive Search, Direct Search and Selection, Outplacement, Assessment / Development Center, Talent Management, Organizational Development, Talent Search and Market Monitoring projects. Moreover, she developed long-term partnerships with the leaders of multinational companies as well as Hungarian large and medium-sized companies.


  • Building up and keeping in contact with HR managers and Top Managers, Business Development
  • Coordinating International Corporate level and Regional cross-boarding businesses
  • Providing HR Consulting activities at Executive Search, Direct Search and Selection, Outplacement, Assessment / Development Center, Talent Management, Organizational Development, Talent Search and Market Monitoring projects
  • Management Consulting


Motto: “It does not matter where you start, what matters is the decision about where you eventually want to get to.” (Anthony Robbins)


Roxana Filipescu

Managing Partner

18 Viitorului st.
RO-020612 Bucharest


Roxana joined ISG in 2006, since 2011 she is Managing Director for Romania. With more than 10 years of involvement in executive search, she is experienced on the national and international level, interacting with companies in IT, Financial

Services, Building, Construction and Real Estate as well as Commerce & Consumer (FMCG).

She has advised a large number of clients, consulting specifically in senior management recruiting and leadership solutions.
Before joining ISG, Roxana graduated form the Academy of Economic Studies in Bucharest, Romania, and gained experience working in the financial sector for 6 years.


Viktória Kaposvári

Senior Executive Consultant / Head of ExS / HH Business Operations


Viktória started her career in the world of the professional tennis. She managed the sponsorship of the competitors and tournaments and the international sales. She got engaged with Human Resources during her studies and decided to continue her career in this direction.

After graduating as an HR Manager she got insight into the world of a multinational IT company SAP, later she became the Office Manager of the Catro Executive Consulting Ltd.

Beside her administrative tasks she learnt the method and technique of the Search & Selection, Research, Direct Search / Headhunting. She also took part in preparing Organisational Development projects and supported actively the work of Consultants.

She joined ISG 2010 as Research & Administration Manager. In this position she had full administration responsibility and also provided professional support to the Researcher Team and coordinated their work, delivered successfully several Search & Selection projects to different international and local companies.

2015 she was nominated to the Head of Search & Selection Division of ISG Hungary and lately she was promoted to Head of Executive Search & HH Business Operations.

She delivered successfully numerous Executive and Direct Search & Selection projects (segment-specific and support function positions) in different market segments – R&D, IT/Telecommunications, Automotive, Production / Manufacturing, SSC/BSC, Media, Technical Trade, Pharmaceuticals, FMCG etc.

Her personal specialities include:

  • Executive Search, Headhunting, Direct Search projects (national and international)
  • Account management – liaising with clients to understand recruitment needs, developing and maintaining strong working relationships with HR Business Partners, Hiring Managers and Talent Acquisition teams to hire “best in class” talent
  • Implementation of Outplacement projects
  • Market Screening / Scope, Competence Diagnostics, Talent Management
  • Contact with international subsidiaries, coordination of international projects
  • Board Services and Executive Consultancy
  • Preparing and managing of Organisational Development projects
  • Working out Assessment / Development Centres and Evaluating them
  • Coordination of the work of Researcher colleagues
  • Managing the business unit and development of business processes

Motto: “Amateurs hope, professionals work.”


Stanislaw Karczewski

Managing Partner


Prior to joining ISG Polska Stanislaw Karczewski worked in executive and senior managerial positions in international and polish companies including Unilever, Altadis, PTE PBK, Zielona Budka, Sesa.

He has over 20 years experience on top executive and managerial positions for American, British, German, French, Dutch and Polish companies where served as CEO, General Manager, Sales & Marketing Director-Board Member, Sales Director, Commercial Director, Logistics Manager and Distribution Manager for companies in FMCG sector as well as financial and industrial sectors.

He has broad experience in strategic and operational management as well as in leading turnaround processes in international and polish companies.

Stanislaw holds a master’s degree in engineering. Has accomplished post graduate MBA Program and also completed post graduate Programs in Sales Strategy at The University of Chicago Graduate School of Business and Consumer Marketing Strategy at Northwestern University Kellogg School of Management.

Besides his native Polish, he is fluent in English and speaks German.

Motto: „Great minds have purposes, others have wishes.“ Washington Irving


Peter Pliesovsky

Managing Director


Mr. Peter Pliesovsky is a Managing Director and Principal Consultant of ISG spol. s r.o., Slovakia.
He is also a Managing Partner of ISG´s Automotive Sector Group. He has proven success in the search & selection assignments of executive staff and high-profile specialists for leading manufacturers, suppliers or engineering-partners in the automotive sector – with a focus on Central & Eastern Europe.

Mr. Pliesovsky is a senior HR-professional, with more than 20 years of experience in a corporate human resources area (in HR areas including search and selection of employees, their training and development, compensations & benefits policies) and in HR-consulting (executive search, board services, specialists recruitment & various HR-development projects).

His strong business background and profound knowledge of the marketplace in Western Europe, Slovakia and CEE countries make him an experienced professional in cross-regional projects in Europe, conducting numerous successful executive search projects for renowned international companies across sectors in Slovakia an in the CEE region.


  • University of Economics, Bratislava
  • Major: International Business


Slovak, English, German, Hungarian, Russian

Motto: „The difference between a successful person and others is not a lack of strenght, not a lack of knowledge, but rather in a lack of will“


Mag. (FH) Birgit Roschitz, MSc

Managing Partner


Birgit Roschitz started her career with PriceWaterhouseCoopers in Vienna, auditing international, listed group of companies, additionally with focus on insurance companies. She attended the University of Applied Sciences in Wiener Neustadt and completed her degree in accounting and auditing, real estate management as well as in organisational development and human resources consultancy with excellence.

Due to her insights gained in different sectors (industry, trade and commerce, services etc.) she enhanced her analytical structure-centered view of things. Furthermore she found her preference in solving the employees’ „troubles of communication“. Following Paul Watzlawick’s motto „you cannot avoid to communicate“ she graduated the study of mediation and conflict-management, is therefore listed at the Austrian ministry of justice and presently publishing her international master-thesis concerning chances of mediation within companies. At the same time she started her own business

During her maternity break she decided to work part-time for ISG in 2004, primarily to get knowledge of telemarketing and acquisition in addition to her longtime experience in the fields of bank, insurance, tax consultancy, auditing and accounting, controlling, project-management, start-up-consultancy and human resources consultancy. On the basis of her definitive interest in human resources management, her pleasure in contact with clients as well as her above-average personal effort she has been operating as managing partner of ISG with her own team and office in Guntramsdorf (Lower Austria) since 2006.


  • acquisition and customer care
  • personnel search and selection
  • headhunting
  • outplacement consulting
  • mediation and conflict-management within companies
  • It’s always the person who should be focused!

Motto: Coming together is a beginningKeeping together is progress. Working together is success Henry Ford



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